Photo by Aaron Lipsky

About New England Fabrics

A Family Owned Business since 1934!

Thank you for keeping us your one stop, locally owned, fabric and sewing center!

For over 88 years, New England Fabrics and Decorating Center has been the go-to destination for people who enjoy creating their own clothing, quilting, and home decor projects. Starting out as The Keene Mill End Store in downtown Keene, the store has evolved into a 17,000-square-foot space with nine departments under one roof, offering everything from sewing, quilting, and yarns to home decorating, upholstery, and window treatments. As a resource for interior designers and those who love to sew, the store carries a wide variety of fabrics, notions, and sewing machines. With a focus on exceptional customer service and a team of experienced staff who have been with the store for decades, New England Fabrics is committed to continuing its legacy and helping customers bring their creative projects to life.

As JOANN closes Keene store,
New England Fabrics sews up the market

The Keene Sentinel, Feb 10, 2023

Here we share some of our history with you – This first image is from October 2009, the second image is from Oct 31, 1989.

In 1934, two brothers opened a fabric store in the basement of a building on Federal St in Keene. Fast forward 88 years later to see that New England Fabrics and Decorating Center has grown leaps and bounds, including two moves, a name change, and many additional departments to accommodate all customers’ home decorating, window treatments, sewing, quilting and knitting needs.

According to Scott Parody,

We’ve never forgotten the importance of our customers. We realize that the only reason New England Fabrics is still here is because of them.


Up until the mid-1960s New England Fabrics carried just dress fabrics and notions. Pleasing customers means staying in tune to customers’ needs. New England Fabrics met this need by expanding into 9 departments – fashion fabrics, quilting fabrics, home decorating, upholstery, knitting & yarns, sewing machines, window treatments, window blinds, curtains and discount fabrics.

We are grateful to our 18 full time very talented employees who have helped make New England Fabrics a family affair for our customers across NH, VT & MA.

And Thank You and your Parents and Grandparents for helping us to make New England Fabrics and Decorating Center a Keene and Central New England landmark of quality and kindness for 88 years.

We are your one stop store for your redecorating needs!